Cupper LLC (Russia). Rebranding 1

When I first came to Cupper LLC (Russia) the company had no brand style. No logotype. No identity. Nothing except one registered sign - C.L.A.D. - that I was supposed to use.

CEO also wanted me to make the shield the part of the identity.

Cupper LLC (Russia) makes motor oil and lubricants by special technology "Cuprum Lining Antiwear Defense". All the lubricants contain copper ions that create a protective nano-layer on all metall surfaces. That was the reason why the shield was so important for the company creator and the CEO.

Those were old stickers for the oil packs. But the mock-ups weren't the same that were printed. And by the time I came to the company all the production looked like this:

I wasn't even given the files to work with. But I was given a sketch of the new sticker that deputy-CEO created (ye, it's a pain when someone knows photoshop and thinks he's an artist xD)

So I decided to begin with the new logotype and brandmark.

Next was the new sticker for a 4L oil jar. Unlike other manufacturers, Cupper sells it's oil in cylinder 1L and 4L jars and 10L and 20L canisters. The idea of new stickers was in the stripe. There were around 10 different oil lines, and people rarely remember what exactly they need for their cars, so we decided it would be much easier for them to remember oil viscosity and the stipe colour. So we got these different mock-ups:

And this is how it looked after first packs arrived from the factory:

Sport line also demanded attention, so I designed this:

Cupper LLC (Russia) has a partner - engeneering bureau ArtLine Technologies. This sticker was created specially for the oil ArtLine used for their cars:

Once all the stickers for the oil were ready, we started working on other lubriucants:

This was created as a joke. The slogan reads "CUPPER BG. The lubricant for the true breaks". It's a russian wordplay, retarded people and breaks are called the same word in Russian.